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BRANDING AND PACKAGING

Defining your brand and developing a brand strategy can be complex, that's where we can help.

Branding is one of the most important aspects of any business, large or small, retail or business to business. An effective brand strategy gives you a major edge in increasingly competitive markets. 

 

The notion as to what a brand is, is constantly convoluted and over-complicated. Quite simply, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. IdeatoLife can help you develop effective branding and packaging to make your mark. We'll maintain your product vision and ethos; translating this to a brand that meets your expectations.

​Here at IdeatoLife, we can collaborate with you and external agencies, collaborating to meet 7 key goals:

  1. Understanding your target audience and your competitors

  2. Picking your focus and personality

  3. Choosing a business name

  4. Writing your slogan

  5. Choosing the look and feel of your brand

  6. Designing your logo

  7. Applying your branding across your business and evolve it as you grow

 

Through our networks, you will develop your very own brand that conveys to consumers the message which you want your product to express. This includes your products packaging. Your product's packaging is important as it communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. 

4 Reasons Why Product Packaging Is Important:

  1. It Differentiates Your Brand From Others.

  2. Packaging Colour Sways Consumer Purchase Habits.

  3. Product Packaging Is a Marketing Tool.

  4. Packaging Creates Brand Recognition.

 

The best branding is built on a strong idea… and we know you have great ideas. Together with IdeatoLife you will create a brand that is memorable and more importantly, sells your product. We can also develop sustainable & recyclable products and packaging to build an environmentally conscious brand and business.