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Food Product Design

The Pistone Olive Pitter


The Pistone was developed as an intermediate between small handheld pitters and expensive commercial machines. Handheld pitters are relatively slow and likely to cause repetitive strain injury (RSI). The Pistone is elegant, yet smaller, lighter and cheaper than commercial machines.

Project vision and approach


Idea to Life worked with Pistone to develop their initial pitter design into a lightweight, compact version using cost-effective manufacturing processes, while remaining elegant and aesthetically pleasing.

Central to this was the design pivot to a custom aluminium extrusion body with additional machining operations, finished with anodizing.


As a fully capable, vertically integrated design hub Idea to Life was able to assist the client with nearly the entire lifecycle, from developing the client's prototypes and concepts, rapidly prototyping design iterations via additive manufacturing, to design and manufacture of the custom aluminium extrusion, machining and production of the rest of the assembly.


The Pistone was envisaged by the inventor to produce a higher quality, affordable olive pitter which would reduce RSI risk.


Idea to Life worked closely with the client to rapidly iterate concepts and designs using additive manufacturing, before designing tooling and producing a customised aluminium extrusion.


  • Concept development

  • Design

  • Prototyping

  • Tooling

  • Manufacturing

  • Packaging


Idea to Life delivered an elegant, beautiful product meeting the customers cost and design objectives.

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