Market Research for Your New Product
Find Your Target Audience!
Conducting market research for your product is an essential first step in the new product development cycle. Produce better products by understanding and gathering information about your target audience. Find out more about the benefits market research will have for your project and how we can assist you during the product development journey.
Know your Product will Sell
Our team of experts will set you up for success and test the feasibly of your product. With your involvement, we will analyse potentially profitable market segments, conduct technical investigations and scope for potential target markets to develop a marketing strategy. Once a target segment has been found, we will work with you to make your product stand out from the crowd. Eliminate stress and feel confident to move forward with your idea, knowing that your product has a demand.
Our Approach to Market Research
We combine both traditional and innovative market research techniques to develop, refine and optimise your idea. We will build buyer personas for potential customers, identify their buying habits and develop appropriate pricing strategies. Our experts will offer design suggestions, suggest additional features, and ensure you are meeting customer needs based on data collected.
Our Market Research Methods
At Idea to Life, we use both traditional and non-traditional means of market research. Our team uses traditional research methods to determine important product features, likeliness to purchase, spending considerations and more.
Techniques used can range from focus groups, individual interviews and surveys depending on the information needed.
Using emerging methods of research, our team can better observe target customers' behaviour. Social media is a fantastic tool to interact with and monitor members of your target market.
Our social media experts have extensive knowledge to help understand and develop insights. We can offer suggestions to assist in the product launch and throughout the product development journey using these insights.